Your Black Friday Weekend Simple Marketing Plan

Grey Thursday isn’t a thing, but it’s certainly a shade lighter than Black Friday. For online shops, the five days around Black Friday are the most important. They set the tone for your Christmas campaigns and let you know what you can expect until the Christmas cut-off where people get a bit panicky about having[…]

doing-engagement-the-right-way-ekki

Doing Engagement The Right Way

Are you hiding from your customers? Have you ever sat back and realised that you are spending more time on running operations for your shop than engaging with your customers? Are you hiding from them? It’s really too easy to fall into the digital marketer’s trap of relying too much on analytics, researching which social[…]

Do you have a Content Marketing Strategy?

Do you have a Content Marketing Strategy? Content┬áMarketing is pretty simple. Or at least it should be, but coming up with content to entice visitors can be a problem unless you are able to think laterally about it. We will explore ways to improve your thought process and creativity in another post, but for now[…]